Lead: Shiseido on March 18, 2010 in Shanghai held a Shiseido Co., Ltd. Mr. Tian Xinzao the day before the president attended the meeting and made a speech before the field director in his speech referred to
Shiseido Co., Ltd. Mr. Tian Xinzao the day before the president attended the meeting and made a speech Shiseido in March 18, 2010 held in Shanghai, Council. Shiseido Co.,mac blush, Ltd. Mr. Tian Xinzao the day before the president attended the meeting and made a speech before the field director in his speech referred to Also President of the Association of Chinese hair and beauty Miss Yan Xiuzhen, Shanghai Hair and Beauty Association Mr. Li Jiaxin also attended the conference. At the same time, the day conference, belongs to Blanchette also launch a grand scene hair show performances. The conference brought together 150 Chinese and foreign media to witness this important moment.
starting from March 2010, This business includes the Shiseido in Asia, Oceania has sold
to the end of 2010, the two brands plan into two major cities of Beijing and Shanghai about 700 hair salon, and plans to expand to 25 by 2012 the city and its surrounding areas.
Shiseido cosmetics business in China, following after the second pillar
Shiseido entered China in 1981 and carried out by imported cosmetics in the form of China's cause. In 1983, Shiseido to the Beijing Bureau of Light Industry to provide technical support to the implementation of the in situ production. Since then, the Chinese women Shiseido make-up brought a new awareness of, and the beauty of Chinese women have made great contributions.
Shiseido in China to enable women to pursue a more comprehensive U.S., the scope of the study is not confined to skin care and makeup, but also extend to personal care and hair styling design, so after following the second-largest cosmetics business pillar
on Shiseido
Shiseido (China) Investment Co., Ltd. used by agents to sell products within the salon business model, maintaining the high-end cosmetics company Shiseido the image of the original while expanding the sales line, the birthplace of the Chinese hair trends hair salon as the main sales target to expand product market.
On this basis, Shiseido opened a special center to develop aesthetic salon technicians. Let hair haircut studied the theory and need to master basic techniques to learn, has been to every guest's hair on the image of the proposals have a strong ability, education and training their customers to be Shiseido's unique technology to constitute a training course.
the same time, this facility was in November 2009 in Shanghai and Beijing, and plans to gradually expand in other areas in turn.
professional beauty salons on the cause of Shiseido (Japan and other countries)
2008 年 4 months to March 2009, the Overseas 12.7%), become the cosmetics industry after another pillar of business.
Now, as a subsidiary of Shiseido 100% funded Co., Ltd.
the other hand, overseas in Japan, in 1986 acquired the well-known brand of French senior professional beauty salons In 2000, they acquired a dual therapy with high-level French fragrance brand salon SPA In addition, Sharon, as the world's largest market, North America, Shiseido 1988, the acquisition of a U.S. perm the top brand
in Asia and Oceania region,mac cosmetics cake,
2001 years,bobbi brown brushes, as a joint venture company products, Shiseido entered China
professional hairdressing career-related brands:
SHISEIDO PROFESSIONAL Shiseido Professional Hair
JOICO Jiake
Shiseido the development process in China:
1981, Beijing began to be sold in the cosmetics imported from Japan
1983 Beijing signed the first year and production of technical collaboration agreement
1991 the joint venture company Shiseido Liyuan Cosmetics Co., Ltd. established
1993 completed factory in Beijing
1994 China-specific products,mac make up brushes,
1999 completed plant in Shanghai
2002 年 Shiseido (China) Research and Development Center Co., Ltd. was established in Beijing
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