Shiseido (China) Investment Co., Ltd. Profile

 1872, Tokyo, Japan Ginza, first appeared in large Western-style pharmacy, Shiseido was born. Today, Shiseido has developed into a century-old international business, through the Eastern and Western aesthetics perfect combination of scientific research, is dedicated to the people of China and the world to create a richer better life. Asia with a global vision as a skin specialist, Shiseido has been at the global academic community of organisms and the forefront of cosmetic research and development. Cling to service Shiseido know, in addition to providing enterprise evergreen quality products and services, but also to win the trust of consumers and society as a whole. Shiseido has consistently adhered to the business philosophy, Shiseido will make every effort for staff to create a good and harmonious working environment. Shiseido never waver in order to practice the faith - to do as a responsible corporate citizen, Shiseido also will mobilize all forces and resources for the public good stretches without a break to contribute. The prosperity of business is inseparable from the industry and prosperity. Into China from the beginning of Shiseido cosmetics in China has been concerned about the development of the industry hope that through their own development and growth in China, the development of industry-wide impact and will also use or create the opportunity to accumulate a long time experience in the cosmetics industry, resources, etc. forces to push forward the healthy and orderly throughout the industry.







Shiseido came to China by Chinese consumers in China, different regions and different stages,mac blush, there are many who love to use Shiseido products. In order to seize market opportunities more effectively and more quickly establish the strategic plan for marketing, Shiseido in December 2003 established the Shiseido (China) Investment Co., Ltd., co-ordination in China's cosmetics industry, a move to develop China as Shiseido cosmetics business strong proof. Today, Shiseido Although through department stores established friendly relations with the customers, but in order to further expand the exchange of space and customers in 2004, Shiseido launched the official cosmetics store business in China. Shiseido Cosmetics store is not only selling products, and more correctly described as the Chinese women use cosmetics, the same time, or display a new beauty methods, dissemination trendy clothes and hair styles fashion and cultural venues. The future, Shiseido will be dedicated to a variety of sales channels for different regions, different ages and different needs of female friends to provide more high quality products and services.

1981 Friendship Store in Beijing, Beijing hotels, and other nine large shopping centers, began selling about 60 varieties of Shiseido cosmetics,bobbi brown brushes, soap, toothbrushes, appliances and other products,

1983 年 Shiseido and Beijing signed a production technology collaboration agreement to begin selling locally developed brand

Products

1991 and a Chinese joint venture Beijing Li Yuan Company Shiseido Liyuan Cosmetics Co., Ltd.

1993 年 Shiseido Liyuan Cosmetics Co.,mac cosmetics cake, Ltd. Beijing factory completed

1994 products in China in areas designed for Oupo (AUPRES) began production and sales

1998 in Shanghai in cooperation with the East China CITIC CITIC was established on the scene Haizhuo Cosmetics Co., Ltd.

1998 mainland China began to sell imported goods Za

2000 年 Oupo Sun series was designated as the Sydney Olympic Games,mac make up brushes, Chinese sports delegation's specific skin care products

2001 年 Shiseido (China) Research and Development Center Co., Ltd. established

Park began selling U.S. (PURE & MILD)

2003 年 Shiseido (China) Investment Co., Ltd. was established in Shanghai

2006 products in China in areas designed for You Lay (urara)

2008 年 establishment of Shiseido China Training Centre

2008 年 Shiseido cosmetics in Shanghai World Expo project sponsor

2009 Yan in Shanghai Shiseido cosmetics set up shop in the skin

2010 年 Shiseido full support as the project sponsor the Shanghai World Expo

2010 years