Of Shiseido

 Abstract

study in Shanghai these days, I most want to talk about is July 15 to see the Shiseido Art Museum exhibition to the United States heritage. I collected a lot of relevant information, where I mainly basic information from Shiseido, the company's name, trademark, fonts, and advertising (illustration design, photography, advertising, spokesperson, magazine ads, TV commercials, promotional activities by the public themselves) regard talk about this business.

I think Shiseido is a beautiful woman. In China, holds

copy of Shiseido

1 basic information

Shiseido Shiseido was founded in 1872, initially based in Tokyo, the most prosperous commercial street, a Western-style pharmacy in Ginza Centre.

Chinese name is Shiseido, English name: shiseido, Founder: blessing the original letter, skin care products, cosmetics, perfumes, hair products. company name

2

Shiseido The name is said to come from China, ranked first in classics by the book My personal understanding of this name, first,bobbi brown brushes, Kun is the earth, to all-inclusive, with self-purification ability of landscaping. Secondly, Kun, a woman is beautiful. Based on our Shiseido the name is a reflection of the company's image is to the East and the Western sense of aesthetics and the technical and commercial practice of the pioneers. The advanced technology and traditional philosophy combined with a subtle interpretation of Western culture, Eastern culture. This name is very appropriate, but also has a strong propaganda, which is one of the major success of Shiseido. Shiseido logo

3

into the twentieth century focus to the development of Shiseido cosmetics, as a company logo, you must select more women sexy. Therefore, plans to spend Chun, Logo Shiseido Tsubaki flower by the figurative come in the shape of logo design performance using pictographic symbols, with emotion and appeal, vivid and specific performance of cosmetics and soft, beautiful nature. From the complex to simple, unique simple strong increase in the difference from the similar goods out, easy to understand, easy to remember, to copy.

Although, to date, camellias and Arab Patterns no longer exists, Shiseido has twice the font changes, but have seen the

now Shiseido logo Shiseido, in English, I think, after the twentieth century, Shiseido is global, the goal is to expand sales area, so that more people can recognize, understand Shiseido, Shiseido purchase. Deformation of S logo, gentle and beautiful that reflects the aesthetic skin care cosmetics, Shiseido side, this elegant and stimulating the desire of women to buy. Stable but not rigid and the other letters, reflecting the quality and safety of Shiseido, reliable, trustworthy. Soft and steady, lively and there are not rigid.

Westernized appearance, the depths of the East of the soul wandering in the picture. Image of women so it is elegant to the extreme. At the same time exudes magic, which is Shiseido. Shiseido font

4

1923, the blessing of the original decision to establish the three-letter name of the company logo, 1927,mac blush, identifies the first Japanese to complete, before using the font Shiseido Ming font. Ancient China was the designer of the font reference, and finally decided to use the Song font, gone through several iterations to complete.

Shiseido designs in a variety of characters are soft but not soft, thin does not float, reflecting a healthy beauty.

5 Shiseido advertising

1916, the establishment of Shiseido's design department, Fukuhara has been anticipating the third letter, to hire people responsible for creative advertising, design department is mainly produced a series of beautiful posters, advertising works, and elegant appearance of the packaging, shop built-in horizontal and so on.

Shiseido ad has not only imitate the Western model, and began to develop his own style. From the Sixty years after the mid-

, Shiseido's print ads began to use photography to replace the production of long-illustration design, but still retains the style illustrations and sketches of the character, it is worth mentioning that, in order to detail the function of lipstick and other products more prominent, early photography than in the past in addition to a crisp, bright, but also to over-exposure approach to non-essential part of women to work more lines of visual facial aesthetic impulse and strength.

(1) Graphic Design Shiseido Shiseido There are many illustrations of painting, all kinds of posters, showing the form of colorful, unique, in general show a designer's ideal woman Shiseido The slim and elegant image. Phenomena are the essence of each. There are many illustrations of posters drawing simple lines, smooth lines and lively, vivid and interesting pictures, graphic layout is very clever funny, beautiful, inspired the human imagination. For example, in 1939, Fumio drawing of the three, the performance is very characteristic of his performance is not only beautiful lines, as well as the on-screen elements such as flowers or butterflies, very new, touched the hearts of people.

where I most want to talk about a poster is tan skin, wearing a swimsuit poster image of women. This poster, the overall tone harmonization, health elegant woman in the layout that has a musical, the audience attracted attention. As the 20th century, 60 years after the women really into the social, Shiseido constantly promote Was widely accepted in society beauty image is color white, looks beautiful, subtle character of women, in this background, Shiseido presented a lively and healthy woman. The new campaign poster boldly tan by skin, images of women wearing bathing suits, Shiseido once again break with tradition, restored to its avant-garde in the title. The poster posted immediately upon being picked as a social news, in that era, this poster hit the country. In addition, I would like to speak

favorite poster, the picture is very simple, a woman before a black background with a red ball against a woman just simple lines and surfaces, there is no facial details only his head and two delicate hands, no additional text. Like it because it is simple, but unusual, easily attract the eye, giving the thinking, pondering ... ... people can be so easy to remember.

(2) photography advertising photography era in 1964, due to advances in photography and printing technology, photography became an important method Shiseido advertising. Shiseido color matching of the avant-garde, the delicate light and shade structure, expression means new and daring new style of commercial photography, the work of God shape both.

the photographic posters, in the light on a very unique, the overall humor, there is a retro charm, the layout is also very unique.

I prefer to shoot in 1978, called the practice a dance posters perfume. This is a close-up, with the fan cover the nose and face, revealing only the eyes of a people like a leaf thinking, pondering. Techniques in the performance of simple, direct and unique and memorable.

and its generation of endorsers is not vulgar. Not only Mai Kuraki, Hirosue, Takako Matsu, Kaori Mochida, Anita Yuen, Rene Liu, Ryoko Shinohara, curled former friends, the last wild tree, Tsuchiya Anna with oriental charm of these beautiful actress, Ekin Cheng is also invited to speak at all costs JS Series men's skin care products,mac make up brushes, also invited the Japanese popular combination of . Shiseido is really the pursuit of the beautiful place in the drip all reveal their unique interpretation of beauty, especially for a deep understanding of Eastern United States.

(3) a group of magazine ads in the print ads will also run on high-end women's magazines. Such as the 2007 MNJOLICAMAJOECA magazine ads.

in China, Shiseido in the

(4) TV Advertising sixties and seventies with the introduction of a wide range of television commercials, the early television ads Shiseido follow the principles of careful and meticulous production to a clear bright image and gradually approach the performance of while still maintaining the aesthetic concept of the early, gradual growth of the brand Shiseido. In China, from April 2008 to May, the company in Fujian, Zhejiang and other provinces and cities in ten provinces in TV ads.

(5) promote themselves through public service activities in China, Shiseido Group, as the full support of event sponsor the Shanghai World Expo, the Chinese sports delegation to the Asian Games and other partners to promote their own activities. Shiseido

basic information from the above,mac cosmetics cake, the company's name, trademark, fonts, and advertising, we can know that Shiseido is a cultural enterprise, a coat of Eastern culture with Western beautify their own businesses, a focus on corporate image design business, a good use of advertising and investment to promote their own business, a successful international enterprise.